AstroNova is associated with Weldon Celloplast in India, of which the aforementioned Harveer Sahni is the founder. He then shared details of the various AstroNova printers and the features and specifications of AstroNova’s Trojan label products, based on the Memjet print technology. Moreover, aqueous inkjet printing is extremely eco-friendly, making it a preferable choice for food and pharma applications,” Reddy said. Aqueous inkjet printing systems have very low initial capex. These are some of the advantages when compared to any other ink system. When it comes to durability, pigment-based inks are better. Dye-based inks are less expensive than pigment-based inks, and their viscosity is much lower. “When it comes to ink systems, we have two types of aqueous inks – dye-based and pigment-based. Vikram Saxena, general manager – Xeikon sales, Flint Group (India). Reddy then talked about drop-on-demand and continuous inkjet systems and explained the difference between thermal DoD and Piezoelectric systems. Another factor is the rapid increase in SKUs. Versioning, serialization and variable data labels are driving the demand for digital setups. The factors include globalization, product variants, environmental pressure, peer pressure, competition, in-store merchandising where new brands are cropping up, and private labeling.”Īccording to Reddy, mass brands earlier dominated the market, but now there is a sudden proliferation of new and smaller brands in the market. For instance, there is a shift towards shorter runs and shorter turnaround times. Reddy said, “There are various factors that are driving converters to go for digital setups. In his presentation, Goutham Reddy, regional sales manager for US-based AstroNova, emphasized the growing need for digital. Presentations by AstroNova, Domino, HP and Xeikon
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